Anua
ANUA Niacinamide 10 TXA 4 Serum
ANUA Niacinamide 10 TXA 4 Serum
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ANUA Niacinamide 10 TXA 4 Serum
Brighten and refine your complexion with ANUA Niacinamide 10 TXA 4 Serum, a lightweight daily serum designed to help improve the look of dark spots, post-acne marks, uneven skin tone, and dullness while keeping skin feeling hydrated and balanced. Its fast-absorbing watery texture makes it easy to layer into both morning and evening routines without feeling greasy or sticky.
Formulated with 10% niacinamide, 4% tranexamic acid, and 2% arbutin, this brightening serum helps support a clearer, more even-looking complexion. Niacinamide helps improve the appearance of discoloration and refine the look of texture, while tranexamic acid helps target the look of stubborn dark spots and post-blemish marks. Arbutin helps promote a brighter, more radiant-looking finish for skin that looks smoother and more luminous over time.
This formula also includes hyaluronic acid, polyglutamic acid, ceramides, and botanical oils to help boost hydration, support the skin barrier, and keep skin feeling soft and comfortable. If you are looking for a K-beauty brightening serum, serum for dark spots, or a daily niacinamide serum for uneven skin tone, this is a great option for achieving a clearer, healthier-looking glow.
Overview
ANUA Niacinamide 10 TXA 4 Serum is a daily brightening treatment created to help care for discoloration, post-acne marks, rough texture, and uneven skin tone while supporting hydration and skin barrier health. Its lightweight texture makes it ideal for daily use and easy layering in glow-focused skincare routines.
Key Benefits
- Helps improve the look of dark spots and post-acne marks
- Supports a brighter, more even-looking complexion
- Helps refine the look of rough texture
- Formulated with 10% niacinamide, 4% tranexamic acid, and 2% arbutin
- Includes hyaluronic acid, polyglutamic acid, ceramides, and botanical oils for moisture support
- Lightweight, watery texture with a non-greasy finish
How to Use
After cleansing and toning, apply a few drops to the face or targeted areas and gently pat until absorbed. Follow with moisturizer. If using in the morning, apply sunscreen as the final step.
About the Brand
ANUA believes that healthy skin does not depend solely on skin care products but also on having a relaxed mind and regulated lifestyle. The brand focuses on choosing pure, organic ingredients to maximize effectiveness and minimize harmful effects on skin. Its environmentally friendly, sustainable products are 100% made in Korea and designed with simple packaging.
Explore more korean skincare favorites — including ANUA siblings linked below.
Hello, Glow! Niacinamide 10 TXA 4 Serum
Uneven tone, dark spots, or post-acne marks that want a watery daily brightening step? Say hello to ANUA Niacinamide 10 TXA 4 Serum ($24.00) — 10% niacinamide + 4% TXA + 2% arbutin in a fast-absorbing leave-on serum.
This is the Niacinamide 10 TXA 4 serum ($24) — not the ANUA Niacinamide 5 TXA Brightening Pad (pad format, 5% niacinamide), not ANUA Peach 70 Niacin Serum, not COSRX The Niacinamide 15 Serum, and not 7 Rice Ceramide, Retinol 0.3 + Niacin, or PDRN Capsule.
Real Ways to Use This Serum
- After cleanse + toner: Apply a few drops to the face or targeted areas, gently pat until absorbed, then moisturizer.
- AM path: Same layering — finish with SPF as the final step.
- Targeted spots: Use a few drops on areas that look uneven or marked, then seal with moisturizer.
- Not the 5 TXA pads: Pads are wipe/prep format with 5% niacinamide. This is the 10% nia + 4% TXA serum bottle.
- Not Peach 70: Peach 70 is peach + niacinamide brightening — different formula angle from 10/4/2 TXA serum.
- Not COSRX Niacinamide 15: Different brand and strength story — this is ANUA’s 10% nia + 4% TXA + 2% arbutin.
Texture Check (Because Feel Matters)
Think fast-absorbing watery serum — light, non-greasy, easy AM/PM layers. Pat on ANUA Niacinamide 10 TXA 4 Serum, moisturizer next, SPF by day. Soft. Clearer-looking. Glow-ready.
Glow Pairing Ideas
- Pad sibling (different format): ANUA Niacinamide 5 TXA Brightening Pad.
- Toners: ANUA Peach 77% Niacin Essence Toner, ANUA Heartleaf 77% Soothing Toner, or ANUA Rice 70 Glow Milky Toner.
- Alt serums (different jobs): ANUA Peach 70 Niacin Serum, ANUA 7 Rice Ceramide Hydrating Barrier Serum, ANUA Retinol 0.3 + Niacin Renewing Serum, or ANUA PDRN Hyaluronic Acid Capsule 100 Serum.
- Moisturizer: ANUA Heartleaf 70% Daily Lotion or ANUA Birch 70 Moisture Boosting Cream.
- Brand contrast: COSRX The Niacinamide 15 Serum.
- Daytime SPF: BEAUTY OF JOSEON Relief Sun Rice Probiotics SPF50 or Relief Sun Aqua-Fresh Rice B5 SPF50.
- More korean skincare: Browse the korean skincare shop for more best korean skincare and korean cosmetics across brands.
Who This Serum Glows For
- Shoppers hunting korean skincare products for a K-beauty niacinamide + TXA brightening serum
- Fans of k beauty skincare who want watery daily care for dark spots and uneven-looking tone
- Anyone who wants the 10 TXA 4 serum bottle — not the 5 TXA pads, not Peach 70, not COSRX Niacinamide 15
- Glow-chasers browsing korean skincare brands on a korean skincare website for ANUA TXA serum energy
Shop the Glow
Grab the ANUA Niacinamide 10 TXA 4 Serum ($24.00) at SayHelloToGlow.com. Free shipping on orders over $200. Prefer to keep browsing? Explore more korean skincare products and best korean skin care products across the shop.
Glow Questions, Answered
Is this the Niacinamide 5 TXA Brightening Pad?
No — pads are a different format with 5% niacinamide. This is the leave-on serum with 10% niacinamide, 4% tranexamic acid, and 2% arbutin.
Is this Peach 70 Niacin Serum?
No — Peach 70 is peach + niacinamide. This is ANUA’s 10/4/2 TXA brightening serum.
Is this COSRX The Niacinamide 15 Serum?
No — different brand. This is ANUA Niacinamide 10 TXA 4.
How do I use it?
After cleansing and toning, a few drops on the face or targeted areas, pat until absorbed, moisturizer next — and SPF if it’s morning.
Is SayHelloToGlow.com an official ANUA site?
No. SayHelloToGlow.com is an independent korean skincare website that carries authentic korean beauty products and korean cosmetics from brands like ANUA (and other korean skincare brands across the shop). It is not the official brand site.
Do you carry other K-beauty favorites too?
Yes — browse the korean skincare shop for more best korean skincare finds beyond this serum.

Collapsible content
How To Use:
Apply a few drops to affected areas and gently pat in with your fingertips. Gradually increase the usage as needed. Use morning and night before applying oils or moisturizers. When used during the day, be sure to use with SPF 30 or higher.
Ingredients:
Water, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Xanthan Gum